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Honor Society directors Cary & Jon share their strategies for giving audiences meaningful connections to the messages they consume. With the world becoming more cynical about traditional advertising tactics, it’s hard to see how advertising will evolve. As directors, we’ve brainstormed ways to future-proof advertising by authentically connecting people to their values. We gave it […]
With the ‘humour’ category added to Cannes Lions’ 2024 agenda, and the general need for more content which makes us laugh out loud, LBB’s Nisna Mahtani asked editors what it takes to get that perfectly timed edit. Difficult to nail but imperative to capture – humorous elements of a creative project often deliver the most […]
Ad Age held its 8th annual Creativity Awards yesterday, bolstering the year’s top creative works. Press Kitchen would like to congratulate BUTTER Music and Sound for their involvement in Hilton’s “The Ad You Stay In” campaign starring Paris Hilton out of TBWA/Chiat/Day NY which won the esteemed Social Campaign of the Year award. @hilton Unexpected […]
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