Anna Rowe, executive producer of Smartypants, discusses how the production company worked with Delta Airlines to help document its pandemic-era difficulties. How does the desire for brand authenticity dictate your production choices and style? Overall we encourage our clients to show and not tell as much as humanly possible. Whether scripted or docustyle, we ask for the clients’ business […]
TD Insurance launched its “Ways to Save” campaign at the 2024 Academy Awards. Created in collaboration with Ogilvy, TD Bank Group’s (“TD’s”) Agency of Record, this major campaign spotlights TD Insurance’s Savings Commitment – to get customers the best coverage for their needs, at the best price. With over 30 ways to save on home […]
While audiences seem increasingly put off by perfectly polished ads, authentic content is proving an effective way for brands to reconnect with consumers. Drawing from personal experience in documentary production, Eric Nichols, Executive Producer at Smartypants, emphasizes the value of vulnerability, imperfection, and the untapped potential of documentary techniques. As an Emmy-winning producer, it’s my job […]
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